I'M NOT 21
I BRING WITH ME
20 YEARS OF EXPERIENCE
HI, I'M JOYCE/WAN
Creative Designer by Profession,
Spartan Racer by Choice,
Life Learner by Default.
In my professional work journey, I had spent many years in advertising telling stories and making brands look good, but I knew I wanted to be more than just that voice for brands. I want to create experiences and products that truly matters.
My recent learning adventure with Hyper Island (MA in Digital Management) had changed the way I view uncertainties and problems – do not be too quick to judge or too eager to jump into providing a solution.
"Trust the process and stay with the problem"
SIDES OF ME
Creative / Art Director
Make "thinks" happen
There is nothing more fulfilling than when you suddenly connect the dots and a solution pops... this is addictive!
User Experience Designer
Listen to actions
At the end of the day, it's not about you – keep an open mind and listen to your users' actions.
Be in discomfort
Pushing boundaries have took me places which I've never imagined I could accomplished.
I've always kept my willingness to roll up my sleeves and dive into projects and learn together with the team.
I strongly believe that quality work is a reflection on one’s integrity and self expectations.It must never be compromised nor compensated at all cost. Your work reflects you!
– UX DESIGN
Research + Concept
Leads – Proposal
An industry research project with a client to solve the organisation's problem on data quality –to acquire reliable data efficiently.
Internal Service, System
Internal Error Reporting
Ideate and design an internal error reporting service to help the data team manage and track error reports.
Icons + Typography
Icons & Guides
Design a set of icons and type styles to be used across all digital applications including marketing collaterals.
Product Concept + Ideation
A mobile app designed for the financially concerned young millennials – turns expense savings into “Breadcrumbs” savings, and projects a saving habit to encourage financial confidence.
Internal SEM System Tool
Design an interface for an existing internal storage system/platform that would allow the users (team of internal Digital Marketers) to create and/or update their ads effectively.
Habitat for Humanity
Redesign of the site strategy, Information Architecture (IA) and key pages layout, wireframes of both the desktop and mobile responsive site for Habitat for Humanity.
* To respect the confidentiality of the work, some projects and details will only be shared in person.
JAN 2020 – Current
REAL ESTATE ANALYTICS PTE LTD
SEP 2015 – APR 2018
Associate Creative Director
W3-O PTE LTD
APR 2013 – JUN 2015
OCT 2006 – FEB 2011
Senior Art Director
W3-O PTE LTD