HI, I'M JOYCE/WAN
Creative Designer by Profession,
Spartan Racer by Choice,
Life Learner by Default.
Currently embarking on a new learning adventure with Hyper Island (MA in Digital Management) and looking forward to the new me at the end of the 15 months Masters Programme. Prior to this, in my professional work journey, I had spent many years in advertising telling stories and making brands look good, but I knew I wanted to be more than just that voice for brands. I want to create experiences that truly matters – meaningful experiences that improve lives!
MANY
DIFFERENT
SIDES OF ME
Creative / Art Director
Make "thinks" happen
There is nothing more fulfilling than when you suddenly connect the dots and a solution pops... this is addictive!
User Experience Designer
Listen to actions
At the end of the day, it's not about you – keep an open mind and listen to your users' actions.
Spartan Racer
Be in discomfort
Pushing boundaries have took me places which I've never imagined I could accomplished.
The Life-Learner
Keep engaged
I've always kept my willingness to roll up my sleeves and dive into projects and learn together with the team.
PROJECTS
– UX DESIGN
Product Concept + Ideation
Breadcrumbs
A mobile app designed for the financially concerned young millennials – turns expense savings into “Breadcrumbs” savings, and projects a saving habit to encourage financial confidence.
Interface Design
Internal SEM System Tool
Design an interface for an existing internal storage system/platform that would allow the users (team of internal Digital Marketers) to create and/or update their ads effectively.
Information Architecture
Habitat for Humanity
Redesign of the site strategy, Information Architecture (IA) and key pages layout, wireframes of both the desktop and mobile responsive site for Habitat for Humanity.
WORK
EXPERIENCE
AUG 2019 – OCT 2019
UX Designer
GENERAL ASSEMBLY
SEP 2015 – APR 2018
Associate Creative Director
W3-O PTE LTD
APR 2013 – JUN 2015
Art Director
GLUE CREATIVES
OCT 2006 – FEB 2011
Senior Art Director
W3-O PTE LTD