I'M NOT 21

 

INSTEAD

I BRING WITH ME

20 YEARS OF EXPERIENCE

 

HI, I'M JOYCE/WAN

 

Creative Designer by Profession,

Spartan Racer by Choice,

Life Learner by Default.

Currently embarking on a new learning adventure with Hyper Island (MA in Digital Management) and looking forward to the new me at the end of the 15 months Masters Programme. Prior to this, in my professional work journey, I had spent many years in advertising telling stories and making brands look good, but I knew I wanted to be more than just that voice for brands. I want to create experiences that truly matters – meaningful experiences that improve lives!

MANY

DIFFERENT

SIDES OF ME

 Creative / Art Director 

Make "thinks" happen

There is nothing more fulfilling than when you suddenly connect the dots and a solution pops... this is addictive!

 User Experience Designer 

Listen to actions

At the end of the day, it's not about you – keep an open mind and listen to your users' actions.

 Spartan Racer 

Be in discomfort

Pushing boundaries have took me places which I've never imagined I could accomplished.

 The Life-Learner 

Keep engaged

I've always kept my willingness to roll up my sleeves and dive into projects and learn together with the team.

I strongly believe that quality work is a reflection on one’s integrity and self expectations.It must never be compromised nor compensated at all cost. Your work reflects you!

PROJECTS
– UX DESIGN

Product Concept + Ideation

 Breadcrumbs 

A mobile app designed for the financially concerned young millennials – turns expense savings into “Breadcrumbs” savings, and projects a saving habit to encourage financial confidence.

Interface Design

 Internal SEM System Tool 

Design an interface for an existing internal storage system/platform that would allow the users (team of internal Digital Marketers) to create and/or update their ads effectively.

Information Architecture

 Habitat for Humanity 

Redesign of the site strategy, Information Architecture (IA) and key pages layout, wireframes of both the desktop and mobile responsive site for Habitat for Humanity. 

 
 

WORK

EXPERIENCE

AUG 2019 – OCT 2019

UX Designer

 GENERAL ASSEMBLY 

SEP 2015 – APR 2018

Associate Creative Director

 W3-O PTE LTD 

APR 2013 – JUN 2015

Art Director

 GLUE CREATIVES 

OCT 2006 – FEB 2011

Senior Art Director

 W3-O PTE LTD 

 

TALK TO ME

Ask me anything!

I'm always up for a chat over coffee, or maybe even some wine...

Thanks for getting in touch!

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